The Paint Brush Cover partnered with us even before their first product prototype was developed. To date, we have continually increased their online sales and digital strategy while keeping them up and running during their many TV segments like Shark Tank, QVC and Beyond the Tank.
Challenge
Develop a complete online strategy for new startup.
Solution
A dynamically innovative digital media strategy that includes partnering and working in parallel with the paint brush cover team to build their company and brand. We have been by their side since day one and continue to work together in all aspects of their web development, Search Engine Optimization and Search Engine Marketing.
Results
We’ve achieved a Click Through Rate (CTR) of 2.09%, which generated a number of new repeating customers. In the campaign’s inaugural 12 months of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. Dynamic retargeting and the prospecting campaign produced a Return on Investment (ROI) of 172%.
2.09% CTR
20% less CPA
172% ROI
