Organic reach on Facebook was already hard to achieve and is only getting harder with the friends and family first algorithm update. Some think that the algorithm update marked the end for publishers on Facebook. No need to fret quite yet. In his post Five Ways to Improve Your Organic Reach on Facebook, Larry Kim shares 5 hacks with us to help get your engagement up.
1. Preferred audience targeting.
2. The unicorn detector pyramid scheme.
3. Post engagement ads.
4. Add engaged followers.
5. Use video content.
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